How Ignorant People act in Kenpo and Karate and Other Martial Arts

March,
what a wonderful month.
I’m going to work out every single day,
right into April.
You do, too!

I was checking my stats on Amazon,
and reading the reviews people write about me.
Interesting reading.
But crazy.
Let me explain.

I’ll get two reviews for a book,
one is a five star review,

VERY Interesting.. and I like the “creation” theories and methods… JUST what I was looking for.
and one is a one star review.

Waste of time if you are a serious martial artist…poor illustrations…bad

The five star talks about interesting ideas.
The one star just says ‘stupid.’
Hmmm.

How could one book provoke two such dissimilar reviews?

Well,
let me tell you.

I received an email a while ago,
the fellow said:
I don’t understand all the writing,
but when I see the pictures (videos),
then I get it.

Well,
of course,
a picture is worth a thousand words.
BUT
the real key here
is that he didn’t understand the writing.

Here are some frightening statistics.

50% of adults can’t read at 8th grade level.
45 million people are functionally illiterate.
and,
one that is very important,
6 out of 10 households don’t buy a single book in a year.

Let’s consider the implications of these statistics
as they relate to my books.

Out of the 50% adults that can’t read at 8th grade level,
there are going to be a substantial number
who are passionate about the martial arts.
They are going to read what some people see as five star material,
but because they don’t understand it,
because there aren’t enough pictures,
they are going to perceive it as worthless.
At best,
they are going to sense that something just passed them by,
and they are going to be pissed.
Pissed enough to give one star.

Out of the 45 million that are functionally illiterate,
some are passionate,
they live in blogs with small words,
and they are,
again,
angry.
A rich life is passing them by,
and though they feel that something is happening,
they can’t see it.

But here’s the kicker,
6 out of 10 don’t buy a book in a year.
But they do read on the computer,
and they are vocally upset,
when they don’t understand what somebody has said.

This is the defense mechanism of the ignorant:
get upset when you don’t understand something.

Now,
why do I bring this up.
Because I get a few low reviews,
that discourages others from buying,
and the vey valuable knowledge
that is in my books,
is then removed from the hands of the consumer.
The intelligent consumer who needs to know,
but is being waylaid by the ignorant.

Feel free to give a review.
I prefer nice,
but honest will do.

When you see a bad review,
especially if you have read the book,
and disagree,
answer them.
I can’t,
but you can.
Set the record straight.

And,
make sure you are literate,
that your children are literate,
and that knowledge can be passed down.

This world is not Rep v Dem,
it is not haves v have nots,
it is ignorant v intelligent,
and if the intelligent don’t set the ignorant straight,
then the intelligent lose.
So do you want the world to get more intelligent?
Or more ignorant?

Here’s the book which received the reviews I listed above.

http://www.amazon.com/HowCreateKenpo-Creating-Kenpo-Create-Karate/dp/1500930245/ref=sr_1_7?s=books&ie=UTF8&qid=1457201795&sr=1-7&refinements=p_27%3AAl+Case#customerReviews

Have a great work out!
Al

http://www.amazon.com/Matrixing-Tong-Bei-Internal-Gung/dp/1507869290/ref=sr_1_1?ie=UTF8&qid=1423678613&sr=8-1&keywords=tong+bei